Video production or a good branding video, is the number one way for any business or content creator to engage with their audience. When the pictures are moving they grab your attention, add some cool music and you have engaged them. That’s before you have even said anything. The power of video and good video production value is undeniable especially when we all have little video players in our pockets.
At Creature Creative we create videos to have impact, for the platform it’s played on. We then use analytics to get the best traction for your video. At Creature we tailor our videos for their application. If our videos are meant for promotion on Instagram, they are made portrait and no more than 30 seconds long. We also make sure its short format immediately engaging from the first moment, so not a second is wasted. A good video is one that is designed directly for the audience it will be played by, that’s the key.
A video produced for a website is a different story, it still needs to be engaging but it also has to be informative, answering the questions your prospective customer would want answered when enquiring about your business.
